"We choose to go to the moon. Not because it is easy, but because it is hard."
— John F. Kennedy
Investments in consumer brands in leisure, e-commerce and technology.
We identify high-potential startups and scale-ups and accelerate their commercial success. Our hands-on approach helps businesses make the right strategic choices and execute them flawlessly—whether it’s product development, distribution, marketing or finance. With our extensive expertise and network, we fuel ambitious brands to reach new heights.
Strategic & creative advisory for brands ready to accelerate growth.
Sometimes, all it takes is a fresh perspective. Growth isn’t just about new products, channels, or markets—it’s also about refining team dynamics, optimizing existing offerings, or even acquiring a competitor. We help businesses uncover their best path forward and ignite sustainable expansion.
M&A and hands-on financial management for established businesses.
With extensive expertise in funding, M&A, and financial operations, we help small to mid-sized businesses navigate complex financial decisions. Whether it’s securing investment, structuring acquisitions, or managing long-term financial strategy, we provide the insights and execution needed for success. Additionally, we have significant experience in real estate acquisition, development and divestment.
After his education at Delft University, Arnaud founded a strategic consulting firm focussing on consumer branded business. Since 2005 he has been actively investing.
After studying at Leiden University & USC Berkeley, Hugo founded a strategic consulting firm focussing on consumer branded business. Since 2005 he has been actively investing.
After his education at Delft University, Lucas started in finance at Rabobank and soon became asset manager. Since 2015 he has been actively investing and overseeing finances of our assets.
Michiel joined us directly after his graduation in Rotterdam. Hands-on and always ready for a new assignment. He also loves data and optimising our e-commerce performance across all assets.
After her topsport career Celine joined our team as a powerful force behind several important projects. Besides that she is running her own PA office she is also managing our marketing projects.
After his studies at University of Amsterdam, Coen started his career in telecom. Since 2010 he has been supporting startups in their funding process and managing M&A transactions.
With PassaSports we have created the largest sports e-commerce platform in the Benelux. By merging two specialist players, we have laid the foundation for a data-driven online specialist in indoor sports, tennis, hockey, and football. Read more…
When we first acquired NOMAD, the outdoor brand had seen declining sales for almost a decade. We saw an opportunity to revive and strengthen this iconic brand, which was originally founded in 1978. Starting point Read more…
The iconic water sports brand Mistral has been added to our portfolio recently. In addition to distribution in more than 20 countries with all kinds of water sports equipment, we also manage the brand’s license Read more…
The iconic hockey brand Dita, founded in 1891, was bought by a Dutch hockey family in the 1990s. After decades at the forefront of top international hockey competitions, the brand was challenged by newcomers to Read more…
Orangebag is a high-end online fashion boutique, which was in dire need of a revamp when we first acquired the company in 2021. Our team introduced a brand new logo and corporate style. Apart from Read more…
In the early 2000’s, the bicycle market could be best described as functional and rather dull. The Cape Canaveral team saw an opportunity to introduce a fashionable bicycle brand called Johnny Loco, with the vision Read more…
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