Our planet is crowded as it is. We can only survive as a species if we create healthy future generations. Currently, the trends are going in the wrong direction. Obesity is a growing concern and digital seductions lead to less human interaction, creating new generations that are generally less healthy, less happy and in need of more care than ever.
Human well-being is the key to a sustainable future on planet earth. Getting enough exercise and taking good care of your body & soul are extremely important factors for a happy and healthy life.
Cape Canaveral believes in actively supporting companies on a mission to help people live such a life. In short: we want to help create more happy, healthy people, because they need less care and are able to contribute more to society.
Cape Canaveral identifies promising companies in sports, leisure and human well-being. Our team is set up to accelerate the commercial success of our partner companies, offering active support when it comes to strategic choices with regards to product range, distribution and marketing. Our extensive hands-on experience in these areas makes us the right partner for companies aiming to accelerate growth.
After his education at Delft University, Arnaud founded a strategic consulting firm focussing on consumer branded business. Since 2005 he has been actively investing.
After studying at Leiden University & USC Berkeley, Hugo founded a strategic consulting firm focussing on consumer branded business. Since 2005 he has been actively investing.
After his education at Delft University, Lucas started in finance at Rabobank and soon became asset manager. Since 2015 he has been actively investing and overseeing finances of our assets.
After his studies at University of Amsterdam, Coen started his career in telecom. Since 2010 he has been supporting startups in their funding process and managing M&A transactions.
After her topsport career Celine joined our team as a powerful force behind several important projects. Besides that she is running her own PA office she is also managing our marketing projects.
Michiel joined us directly after his graduation in Rotterdam. Hands-on and always ready for a new assignment. He also loves data and optimising our e-commerce performance across all assets.
With PassaSports we have created the largest sports e-commerce platform in the Benelux. By merging two specialist players, we have laid the foundation for a data-driven online specialist in indoor sports, tennis, hockey, and football. Read more…
When we first acquired NOMAD, the outdoor brand had seen declining sales for almost a decade. We saw an opportunity to revive and strengthen this iconic brand, which was originally founded in 1978. Starting point Read more…
The iconic water sports brand Mistral has been added to our portfolio recently. In addition to distribution in more than 20 countries with all kinds of water sports equipment, we also manage the brand’s license Read more…
The iconic hockey brand Dita, founded in 1891, was bought by a Dutch hockey family in the 1990s. After decades at the forefront of top international hockey competitions, the brand was challenged by newcomers to Read more…
Orangebag is a high-end online fashion boutique, which was in dire need of a revamp when we first acquired the company in 2021. Our team introduced a brand new logo and corporate style. Apart from Read more…
In the early 2000’s, the bicycle market could be best described as functional and rather dull. The Cape Canaveral team saw an opportunity to introduce a fashionable bicycle brand called Johnny Loco, with the vision Read more…
Jacques Meuwissenweg 22
2031AD Haarlem
The Netherlands
+31 23 2014 255
Mon-Fri from 8:30-18:00