The iconic water sports brand Mistral has been added to our portfolio recently. In addition to distribution in more than 20 countries with all kinds of water sports equipment, we also manage the brand’s license for categories such as clothing, sunglasses and watches.
Mistral has survived and thrived, changing with the ever-evolving nature of water sports. In 1977, Robby Naish became part of the Mistral family, he was the main rider until 2000. For Mistral, it led to an almost unimaginable brand equity and status. Today, Mistral is riding a wave of progression and vision under the newly launched strategy ‘People of the Oceans’, a claim we developed positioning Mistral as a diverse surf brand, designed for water sports lovers globally.
